BUZZ

Capitalizing on one of the most effective online viral campaigns of all time, it's no wonder theaters are piling on additional screenings (with 3am & 6am showtimes!?) and estimating an opening weekend north of $130 million. Nolan's previous Batman gave the familiar franchise a much needed ka-blam by ditching the vivid Technicolor and rubber cod pieces for softer sepia tones and a beefed-up Bale. Now, we've got a new Rachel Dawes (Gyllenhaal), a wicked new Joker (Ledger, in one of his two final roles) and more websites than we can keep track of (Gotham Cable News, Remembering Gina and Why So Serious? to name a few). With apologies to Iron Man, Hancock and The Incredible Hulk (don't want to get him angry), this will likely be the superhero movie event of the summer.